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Samsung to Put Spotlight on Augmented Reality at This Week’s Developer Conference



Samsung will give us a first glimpse at its plans for augmented reality (AR) at a developer event this week. The company is expected to unveil an AR Cloud service dubbed Project Whare, and may even preview a dedicated AR headset.


The Korean consumer electronics giant is holding its annual developer conference in San Francisco this Wednesday and Thursday, where it will focus on voice and artificial intelligence. Samsung even invited Spike Jonze, the director of everyone’s favorite dystopian AI film “Her,” to make its own fledging voice efforts look cool.


But aside from voice, Samsung is also going to shine a spotlight on another nascent technology: augmented reality (AR). The conference’s schedule lists a total of six sessions related to the subject, with one promising attendees help to become “a superstar AR developer.” - By JANKO ROETTGERS

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